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Lucas R. Calzada Rodriguez

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CosaBuena PR Branding
Date:
2025
Location:
San Juan, P.R.
Role:
Graphic Designer

CosaBuena PR is a Puertorican whole food manufacturer (run by Arelis Rivera) with the mission of gifting Puerto Rico rejuvenating food experiences. While other whole food manufacturers center only in providing healthy products, CosaBuena gives its customers a chance to have a tasty way of being 100% organic. This people-loving culture had to be represented with a vibrant, friendly, and organic look and feel to display what the brand represents in its customer's life; a healthy friendship.

The most challenging factor about this project was the creation of a brand story and a brand representation. While the company's values were clearly understood, the graphic assets that should represent it were not cristal clear right from the bat. However, a Smiling Sun did the trick quite well.

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