"Balneario El Escambrón" is an iconic beach/recreation site at the most northern tip of Puerto Rico. As a frequent visitor (and designer), I noticed that a clear set of way finding and instructive signs would give the beautiful location the touch up it needs to formalize every visitor's experience. My (foe) proposal was to make a brand for the place that appropriately resembles its 16th century architecture, the place's safe water, and the tropical environment.

The most challenging factor about this project was to set up an organized system of using the brand elements all across "El Escambrón"'s signage, and security team. However, it turned out exemplary.